Monday, August 31, 2009

Fruit Juice Packaging by Naoto Fukasawa

It is impossible not to love well executed, high concept packaging. Japanese industrial designer Naoto Fukasawa has this to say about his look-alike fruit juice boxes: "I imagined that if the surface of the packaging imitated the color and texture of the fruit skin, then the object would reproduce the feeling of the real skin". Indeed!
[via The Dieline via]

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